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» 中大創業者聯盟「Happy Hour」創業故事系列 - 角色營銷之潮流與營造
中大創業者聯盟「Happy Hour」創業故事系列 - 角色營銷之潮流與營造
透過「角色營銷」，飛天奶茶成功在不足一年的時間內累積兩萬位活躍用戶以及超過七百萬次網站瀏覽量，更為來自日本、台灣與香港的多間企業設計「角色營銷」的宣傳企劃並獲得了優異的成效。新創企業可以如何快速吸引客戶？究竟什麼是「角色營銷」？
飛天奶茶為中大PI Centre的畢業隊伍，亦為中大校長盃2020冠軍及中大創業大賽2020季軍，今年亦快將在台灣開設分公司。他們是如何在大學畢業後的一年內做到這一切？
